Vanishing Elephant has over the years cemented itself at the forefront of Australian street wear, especially when it comes to men. With its recognisable stamp of playful prints, wearable shapes and signature footwear, it has to be one of our favourite Aussie brands.

In 5 words, the VE man and woman is…
Assured, smart, subtle, classic, and real.

Tell us the narrative behind how VE came about?
Some friends with an idea and confidence to execute it. It’s always nice to change the story for fun but honestly it’s super simple and quiet wholesome. We had a good first season and then just kept going and now we’re somewhere between there and the possibilities of the future.

We had a good first season and then just kept going and now we’re somewhere between there and the possibilities of the future.

A favourite collection of mine would have to be SS14, with a theme of American varsity that ran through the collection, how did this come about?
There was a small nod, it mostly tied in with our idea that the range was sport styled without a hint of athleticism. We prefer the idea of feeling fit and looking neat, as opposed to sweating in our clothes. Some of the sports ideas covered college style lettering, sports fabrics tied back with softer jersey and basketball inspired shorts.

If you were given a choice of anywhere in the world to be, rocking your favourite VE outfit, where would that be?
Tough, because there is no place like home but to be fair to the question perhaps a north to south trip through Japan.

Vanishing Elephant

Concept Stores: QV Melbourne & Westfield Bondi Junction  |  vanishingelephant.com

By Oliver Grand